Global economy. ISBN: 0-558-13856-X. International Business: A Managerial Perspective, Fifth Edition, by Ricky W. Griffin and Michael W. Fourth most popular foreign city among those they wished to visit, topped only by New York,. The Olympics reflect international business at its most intense. Fifth Edition, by Ricky W. Griffin and Michael W. Griffin and Michael W.
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Bring the world into focus..
From supply chains to retail outlets, business activities are increasingly wired and global. To be prepared for this international marketplace, you must understand traditional business functions as they are influenced by geography, culture, and technology.
In the third edition of their internationally popular text, Ricky W. Griffin and Michael W. Pustay illustrate how successful managers must function in a competitive world.
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International Business 4th Edition
- FINANCIAL TIMES: World business newspaper. Discounted student subscription rates to the Financial Times newspaper, which is free to adopting instructors.
- GLOBE: Global Landscape of Business Environment, an optional CD-ROM that can be packaged with the book, offers an electronic atlas with a variety of political and physical maps. Each of the nine geographic sections features content pertinent to students learning about international business, such as interactive exercises based on statistical data, culture and economics, plus a Geoconcepts section focusing the impact of geography on business decision making. (ISBN: 0-13-016285-X).
- MyPHLIP Web Site, www.prenhall.com/griffin, offers chapter-specific current events, Internet exercises, and downloadable supplements—plus an online study guide.
International Business 4th Edition Griffin & Pustay PdfAbout the Author:
Michael Pustay holds the Anderson Clayton Professorship in Business Administration and is Professor of Management at Texas A&M University.
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